An independent label, an artist-first marketing engine.
We sign two to three artists a year and work them properly: A&R, mastering, vinyl manufacturing, design, PR, sync placement, and digital strategy — all in-house, all under one roof in Antwerp.
◢ Marketing & promotion
Everything we do for our artists
A&R & development
Long-term artist development, song selection, demo feedback, and creative direction across the album cycle.
Visual identity
Sleeve design, photography, lyric videos, poster systems, type — every release treated as a coherent object.
Vinyl & physical
180g pressings at Calyx & Pallas, dinked sleeves, OBI strips. Cassette, CD, and bespoke editions on request.
Digital distribution
Worldwide distribution to Spotify, Apple Music, Bandcamp, Beatport, Tidal — UPC/ISRC managed.
Editorial & PR
Direct relationships with Resident Advisor, Crack, Pitchfork, Mixmag, Boomkat, Bleep, FACT, Rinse, NTS, KEXP, Worldwide FM.
Playlist pitching
Editorial pitching across DSPs and curated tastemaker playlists. Pre-save campaigns with measurable conversion.
Sync & licensing
Active catalogue pitching to film, TV, advertising, and games — with a roster of trusted music supervisors.
Paid & social
Targeted Meta / TikTok / YouTube ad campaigns. Creator seeding. Honest reporting — no vanity metrics.
Tour & live
Booking partnerships across EU, UK, MENA. Hometown showcase nights at Ampere & De Studio.
◢ Release cycle
A 12-week campaign, executed
◢ Roster
Currently on the label
- ADS-001Ben Al MassoudCairo Midnight Picture / In Da Nile
- ADS-002Nadia CherifForthcoming · Spring
- ADS-003Lowlands QuartetIn studio
◢ Reporting